May 123 min read
How does Pokémon as global franchise work across multiple screens (game, TV, film, phone) and what role does character (kyara) have in this?
Pokémon is very firmly rooted in nearly every corner of the world. Not only is it cited to be the biggest performing media franchise of all time. The best performing media related franchise in the world is Pokémon, having generated a revenue of 105 billion U.S. dollars. It also features some of the most recognisable iconography ever devised. It is very readily apparent that this strong character basis Pokémon has built over many years is a strong deciding factor to it’s conti


